Collaborating with TCA through marketing, communications, grantee engagement, and advocacy efforts requires a lot of buy-in from your internal teams and leadership. This means socializing the value of your work with TCA, understanding why conservation matters to your customers and audience, and ensuring that you have all of the resources you need to make it happen. Learn how fellow TCA member companies have overcome barriers to successfully implementing conservation actions with TCA.
This session will highlight the work of TCA members who continue to grow their business’ advocacy muscle for land and water conservation. Panelists will share how they identify priority conservation campaigns, establish campaign plans, build internal buy-in and resources for the work, and execute meaningful advocacy tactics to bring home conservation wins. Leave with a better understanding of the challenges and advantages of business advocacy, and inspiration on how you and your business can confidently take action to create impact.
Advocacy topics and campaigns are most successfully communicated when they follow a unique set of guidelines. Learn about the basic structure of an advocacy communications plan and hear from TCA members about their experience building and executing their plans from the ground up. Learn what initial questions to ask and answer, what to consider about your audience, and how to create the right calls to action.
Hear from leaders at three of the newest TCA Pinnacle members about why they've increased their investment in this movement and the ROI they see for their companies, teams and customers. Get inspired and learn how your brand can lean in even when times are difficult.
Amy will be signing copies of her book The Water Remembers: My Indigenous Family's Fight to Save a River and a Way of Life. Books available for purchase at $30 via venmo or cash.
